If you are like most members of the struggling marketing community, you need advertising. The days of just sitting back and praying that someone finds your website, have been long gone.

These days, millions of new websites pop up everytime you turn your head away from the screen.

So how are you to carve your piece of the pie, in the niche of your choosing?

Let us assume that your advertising budget is the polar opposite of your ambitions. Let us assume that your budget is $0.00. In most cases, that would leave your options pretty slim to none.

While there are litterally thousands of ways to promote your websites, and yourself, this focus is on Text Exchanges. You might have also heard them called Link Exchanges. Here are some facts to ponder:

Back in the day, banner ads were the rage. The hotter, flashier, the most animated banners ruled the..netwaves.. Well much like the vast majority of television advertising, people easily adapted and zoned out. They became accustomed to seeing bright flashy, colorful items and learned to tune it out, to get to the good stuff. The text. Real words.

So what better way to tap into the direct path of a person reading content that they chose to read?

Text Ads!

Strategically placed text ads, placed in the path of reading persons, increases the exposure of your links, and the probability (IF the ad was worded right! ) that the person might just click the link if it carries their interest!

You might have already seen a larger then life example of this, by the billions of "Ads By Google" bars on every page you see online, they could be on the sides of pages, the bottoms and tops of pages, and thrown right in the middle of what you are reading.

True, sooner or later people will also adapt to this intrusion. But until that time, Text Advertising is king, and content is his court.

How? Where? Why?
If your main goal, is to place ads to try and squeeze money out of the marketing world, then Google.com's Adsense program is what you are looking for, though it appears the steam behind Adsense is slowly, slowing down.

If your main goal is to create brand awareness, corporate identity, and drive REAL consumers to your website, then a free text exchange service just might be the first tool for you to utilize in your advertising arsenal.

How a Text Exchange works, is simple enough:

1. You ad your site(s) to a link exchange
2. You place the link exchange code on your site
3. Your websites rotate on other members of the exchanges sites, and their websites on yours.

Thats it. Simple system.

Utilizing a link exchange type of system has more perks then just website promotion on a budget of $0.00

Your link is spread across thousands of other webpages, thus increasing your page rank on google, and other similar service. Which in turn effects the potential exposure your links get on these search engines.

Not to mention, you might just make some interesting contacts with other site owners, who find that your website is sending them customers, and they are sending you customers as well.

So if you are on a tight budget, do not waste time with meaningless advertising pursuits. Make your time and efforts count. Get involved. Join a text exchange, and start bringing visitors to your websites.

- Larry
RageHits.com
Marketing For The Self Propelled Marketer
Text Exchange | Banner Exchange | Traffic Exchange