BRANDING

Branding by far is your most important decision you will encounter to set up your marketing foundation online.

So What are we talking of when we say "Branding"?

Let me use an example: Who here knows McDonalds, this is a brand name?
Who here knows Nike?

When you think of McDonalds you think of Burgers & Fries, and likewise
when you think of Nike you think of Running shoes or sporty gears.

That is what you will be doing when you establish your online presence.

This can be done as a Screen Name, Business Name, you can always add
your mottos and thoughts afterwards to develop your idea.

First and foremost you want your brand name to reflect a url you have.

So if you think of Lisa Lomas, you want to put this into a search engine
and find what you are looking for, isn't that just natural human instinct.
We are in the information technology age so Branding is Crucial and to
capitalise on this is something we all can implement.

You see I am known for Home Business Advice, may not seem much but
I like it that someone thinks Home business and she can help me when
they need help, to me that is what I am trying to achieve.

So with your Brand name in mind you need to grasp your long term goals
with your Brand.

No business instantly is known, unless a budget is no object in the real world
a everyday person this is unattainable.

So you can implement your Strategy of Branding with Screen Names, Aliases,
Websites. If you have more than one, you may need to expand but the concept
will start as the same.

So the Core points to remember on the internet are:

• Blogs
• Websites
• Profiles
• Signatures
• Screen Names
• Alias
• Splash pages
• Autoresponders

All to reflect your brand and to make it creative one with distinction or a household name with a twist.

My Alias is kiwigal, so Kiwi is our natural bird, that is what I used to play on words you can do like wise with any name it will just take some looking outside the box.

So explore and make sure its a decision you can stick with.


Lisa Lomas

You may use this article as long as my name and Information stays in tact.
Lisa Lomas Owns copywrite.

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Lisa Lomas
CMU7 CO-Founder